18Authors: Dan Tenney, Nasir Jamil Sheikh
Long-term strategic planning is not typical among small-to-medium nonprofit organizations (SMNOs), and their focus tends to be towards tactical mission priorities. This prioritization is due to limited resources and capabilities, although a strategic plan is still considered important for the nonprofit social enterprise’s sustained viability. This research develops a visual strategic roadmap (SRM) model that could be the basis for a long-term strategy for such nonprofits. This roadmap model includes lanes that represent multiple stakeholder perspectives and may be used to identify the policies and procedures required to achieve the long-term vision. Road-mapping fulfills a strategic planning need for nonprofit organizations, especially SMNOs, which in most cases, is absent. The perspectives covered are Social, Technical, Economic, Environmental, and Political (STEEP). A strategic roadmap model is validated using expert judgments and by the case study of a small-to-medium mental health nonprofit organization agency located in Southeastern Connecticut. The SRM validation revealed a model that is easy to visualize, and future work will verify its effectiveness.
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