Author(s): Kiran Shehzadi, Muhammad Ahmad-ur-Rehman, Anam Mehmood Cheema, Alishba Ahkam
The prime purpose of this study is to investigate the relationship between personality traits and compulsive buying behavior with mediating role of impulsive buying. By using quantitative research approach, convenience sampling method is selected. Data are collected by using previously established scales. Correlation coefficient and multiple regressions are applied to analyze directions and strength of relationship between variables. According to results agreeableness, neuroticism and openness to experience are three personality traits that are related with compulsive buying with mediating role of impulsive buying. The present study is useful for policy makers, consumers and for society at large. In addition, this investigation provides a starting point for future research with comprehensive theoretical framework.
Paper Id: 71267 (metadata)
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