Bank Telemarketing Forecasting Model Based on t-SNE-SVM

Authors: Jianguo Che, Sai Zhao, Yongfan Li, Kai Li

As a low-cost marketing model, telemarketing has always been the most important channel for banks to promote wealth management products. Traditional telemarketing has not only brought intrusiveness to many telephone access customers, but also a waste of resources for the bank itself. In order to improve the success rate of bank telemarketing, it is necessary to predict in advance which customers are most likely to purchase the wealth management product, so as to achieve precision marketing. Aiming at the complex high-dimensional nonlinear characteristics of the factors affecting the success rate of telemarketing, a t-SNE (t-distributed stochastic neighbor embedding) feature extraction method, and then take the extracted low-dimensional features as input, use nonlinear support vector machine (SVM) for training and prediction. The empirical results show that the bank phone based on t-SNE-SVM proposed in this paper. The marketing prediction model has good learning ability and generalization ability, which can provide certain decision-making reference for banks and other industries to achieve precision marketing.


Journal: Journal of Service Science and Management
DOI: 10.4236/jssm.2020.133029(PDF)
Paper Id: 100260 (metadata)

See also: Comments to Paper

About scirp

(SCIRP: is an academic publisher of open access journals. It also publishes academic books and conference proceedings. SCIRP currently has more than 200 open access journals in the areas of science, technology and medicine. Readers can download papers for free and enjoy reuse rights based on a Creative Commons license. Authors hold copyright with no restrictions. SCIRP calculates different metrics on article and journal level. Citations of published papers are shown based on Google Scholar and CrossRef. Most of our journals have been indexed by several world class databases. All papers are archived by PORTICO to guarantee their availability for centuries to come.
This entry was posted in JSSM. Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *