Stakeholders’ Pressure and CSR Engagement. A Case in the Apparel Sector

Authors: Andrea Lucchini, Anna Maria Moisello

This paper, drawing on stakeholder and legitimacy theory, addresses the issue of stakeholders’ pressure effect on a firm’s CSR behavior. It focuses on the apparel sector as these companies, characterized by consumer proximity, are under the lens of stakeholders for their direct social performance as well as for their suppliers’ actions. We analyze the Nike case in order to study how stakeholders’ pressure shapes a firm’s engagement in CSR issues. Our study points out the dynamic nature of stakeholders and legitimacy, and it underlines the influence of two actors which are rarely considered as primary and most important stakeholders, namely media and social activist groups.


Journal: American Journal of Industrial and Business Management

DOI: 10.4236/ajibm.2019.91012(PDF)
Paper Id: 89941 (metadata)

See also: Comments to Paper

About scirp

(SCIRP: is an academic publisher of open access journals. It also publishes academic books and conference proceedings. SCIRP currently has more than 200 open access journals in the areas of science, technology and medicine. Readers can download papers for free and enjoy reuse rights based on a Creative Commons license. Authors hold copyright with no restrictions. SCIRP calculates different metrics on article and journal level. Citations of published papers are shown based on Google Scholar and CrossRef. Most of our journals have been indexed by several world class databases. All papers are archived by PORTICO to guarantee their availability for centuries to come.
This entry was posted in AJIBM. Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *