Monthly Archives: November 2019

Influencing Factors on Tourists’ Purchase Intention for Intangible Cultural Heritage Souvenir: A Case of Wangkui Shadow Souvenir

Authors: Haiying Liu, Chanchai Bunchapatanasakda, Chuantong Zhang, Shujuan Zhao, Dan Wang ABSTRACT Souvenir purchase has been considered as an important component of tourism, so it is necessary to understand the purchase intention and its antecedents. The research examined the influence … Continue reading

Posted in ME | Leave a comment